# Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds

Published: 2026-06-16 · Updated: 2026-06-16 · Category: Other

Source page: https://www.sipply.dev/story/sixty-percent-of-us-consumers-say-ai-in-brand-messaging-is-a-b0880de0 · 中文: https://www.sipply.dev/zh/story/sixty-percent-of-us-consumers-say-ai-in-brand-messaging-is-a-b0880de0

## Summary

A recent survey has revealed that a significant 60% of U.S. consumers are turned off by brands that incorporate 'AI' into their messaging. This finding underscores a growing skepticism towards AI-generated content, as many consumers express distrust in the authenticity and reliability of such communications. Interestingly, despite this negative sentiment, there is an increase in traffic from AI search engines, suggesting a complex dynamic where consumers are engaging with AI technologies even as they remain wary of their implications in brand messaging.

## Key takeaways

- A majority of consumers are skeptical about AI in brand messaging.
- There is a disconnect between consumer engagement with AI technologies and their trust in AI-generated content.
- Brands may need to reconsider their approach to incorporating AI in their messaging to avoid alienating consumers.

## Why it matters

This trend highlights the challenges brands face in balancing innovation with consumer trust, which is crucial for maintaining brand loyalty and credibility.

- **Product managers:** Product managers should take note of consumer sentiment towards AI in branding, as it may influence product positioning and marketing strategies.
- **Developers:** Developers working on AI technologies should be aware of the public's skepticism, as it may affect user adoption and the overall perception of AI applications.
- **Students and job seekers:** For students and job-seekers, understanding consumer attitudes towards AI can inform future career choices in tech and marketing, emphasizing the importance of ethical AI practices.

## Sources

- [Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds](https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds) (TechCrunch AI, 2026-06-16)

## 中文

### 调查发现，60%的美国消费者表示品牌信息中的“AI”令人反感

最近的一项调查显示，60%的美国消费者对在品牌信息中融入“AI”的品牌感到反感。这一发现凸显了人们对AI生成内容日益增长的怀疑态度，因为许多消费者对这种沟通的真实性和可靠性表示不信任。有趣的是，尽管存在这种负面情绪，来自AI搜索引擎的流量却在增加，这表明消费者在与AI技术互动的同时，对其在品牌信息中的影响仍然保持警惕。

**要点：**

- 大多数消费者对品牌信息中的AI持怀疑态度。
- 消费者与AI技术的互动与他们对AI生成内容的信任之间存在脱节。
- 品牌可能需要重新考虑在信息中融入AI的方式，以避免疏远消费者。

**为什么重要：** 这一趋势突显了品牌在创新与消费者信任之间平衡所面临的挑战，这对维护品牌忠诚度和信誉至关重要。

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