# Pennsylvania enacts law requiring labels on AI-generated advertisements

Published: 2026-10-24 · Updated: 2026-10-24 · Category: Regulation

Source page: https://www.sipply.dev/story/pennsylvania-enacts-law-requiring-labels-on-ai-generated-db33acbd · 中文: https://www.sipply.dev/zh/story/pennsylvania-enacts-law-requiring-labels-on-ai-generated-db33acbd

## Summary

Pennsylvania has introduced the Artificial Intelligence Deceptive Advertising Act, which mandates that all advertisements that are significantly modified or generated by artificial intelligence must include a clear disclosure label. This regulation encompasses various advertising formats, including images, videos, and text, aiming to enhance transparency and consumer awareness regarding the use of AI in marketing. The law reflects a growing trend among states to regulate the use of AI technologies in advertising to prevent potential deception and misinformation.

## Key takeaways

- New law requires labeling for AI-generated or modified ads in Pennsylvania.
- The regulation aims to increase transparency in advertising practices.
- This move may inspire similar legislation in other states.

## Why it matters

The regulation is significant as it sets a precedent for transparency in AI usage across industries, potentially influencing national standards.

- **Product managers:** Product managers should be aware of this regulation as it impacts how marketing strategies are developed and executed, necessitating compliance with labeling requirements.
- **Developers:** Developers need to consider the implications of this law in their AI systems, ensuring that generated content can be easily labeled to meet legal standards.
- **Students and job seekers:** For students and job-seekers, understanding these regulations can provide insights into the evolving landscape of AI ethics and compliance, which is increasingly relevant in tech careers.

## Sources

- [Pennsylvania will require labels on AI-generated ads](https://www.theverge.com/ai-artificial-intelligence/1018187/pennsylvania-ai-deceptive-advertising-act) (The Verge AI, 2026-10-24)

## 中文

### 宾夕法尼亚州颁布法律，要求对AI生成的广告进行标记

宾夕法尼亚州推出了《人工智能欺骗性广告法》，要求所有经过显著修改或由人工智能生成的广告必须包含明确的披露标签。该法规涵盖多种广告格式，包括图像、视频和文本，旨在提高消费者对AI在营销中使用的透明度和意识。这项法律反映了各州在广告中规范AI技术使用以防止潜在欺骗和误导的信息的趋势。

**要点：**

- 新法律要求宾夕法尼亚州对AI生成或修改的广告进行标记。
- 该法规旨在提高广告实践的透明度。
- 这一举措可能会激励其他州出台类似立法。

**为什么重要：** 该法规具有重要意义，因为它为各行业的AI使用透明度树立了先例，可能影响国家标准。

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