# It's not just one thing — it's another thing

Published: 2026-04-20 · Updated: 2026-04-20 · Category: Other

Source page: https://www.sipply.dev/story/its-not-just-one-thing-its-another-thing-3e87ed1c · 中文: https://www.sipply.dev/zh/story/its-not-just-one-thing-its-another-thing-3e87ed1c

## Summary

A recent report highlights a significant shift in corporate communications, particularly the rising use of the phrase 'It’s not just this — it’s that.' This construction has seen a fourfold increase in mentions from 2023 to 2025, indicating a growing reliance on AI-generated content in business communications. This trend suggests that companies are increasingly adopting AI tools to streamline their messaging, potentially sacrificing nuance and authenticity for efficiency and trendiness.

## Key takeaways

- The phrase 'It’s not just this — it’s that' has become a popular construction in corporate communications.
- There has been a quadrupling in the use of this phrase from 2023 to 2025, indicating a trend towards AI-generated content.
- The reliance on AI tools may impact the quality and authenticity of corporate messaging.

## Why it matters

This trend underscores the evolving landscape of corporate communication, where AI tools are reshaping how messages are crafted and delivered. It raises questions about the authenticity and effectiveness of AI-generated content in conveying corporate values.

- **Product managers:** Product managers should be aware of this trend as it may influence customer perceptions and brand messaging, necessitating a balance between efficiency and authentic communication.
- **Developers:** For developers, understanding the implications of AI-generated content in corporate communications can inform the design and functionality of AI tools, ensuring they support nuanced and effective messaging.
- **Students and job seekers:** Students and job-seekers should recognize the importance of communication skills in the age of AI, as understanding how to craft authentic messages will be crucial in a job market increasingly influenced by automated content.

## Sources

- [It's not just one thing — it's another thing](https://techcrunch.com/2026/04/20/ai-writing-its-not-just-this-its-that-barrons) (TechCrunch AI, 2026-04-20)

## 中文

### 不仅仅是一件事 — 还有另一件事

一份最新报告强调了企业沟通中的重大变化，特别是短语'不仅仅是这个 — 还是那个'的使用增加。这一表达在2023年至2025年间提及次数增长了四倍，表明企业沟通中对AI生成内容的依赖日益增强。这一趋势表明，企业越来越多地采用AI工具来简化信息传递，可能在效率和时尚性上牺牲了细微差别和真实性。

**要点：**

- 短语'不仅仅是这个 — 还是那个'已成为企业沟通中的流行表达。
- 从2023年到2025年，这一短语的使用量增长了四倍，表明向AI生成内容的趋势。
- 对AI工具的依赖可能会影响企业信息的质量和真实性。

**为什么重要：** 这一趋势突显了企业沟通的演变，AI工具正在重塑信息的构建和传递方式。这引发了关于AI生成内容在传达企业价值方面的真实性和有效性的问题。

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