# Google updates privacy policy to allow Gmail and Photos data for targeted ads

Published: 2026-10-23 · Updated: 2026-10-23 · Category: Regulation

Source page: https://www.sipply.dev/story/google-updates-privacy-policy-to-allow-gmail-and-photos-data-e0d96343 · 中文: https://www.sipply.dev/zh/story/google-updates-privacy-policy-to-allow-gmail-and-photos-data-e0d96343

## Summary

Google has made a significant change to its privacy policy, now permitting the use of data from Gmail, Google Drive, and Google Photos for targeted advertising, contingent upon users opting into personalized AI features. This marks a departure from the company's earlier stance, which explicitly stated that such data would not be utilized for ad targeting. The revision reflects a growing trend among tech companies to leverage user data more extensively, particularly in the context of AI-driven personalization.

## Key takeaways

- Google's privacy policy now allows data from Gmail and Photos for ad targeting.
- Users must opt into personalized AI features to have their data used for ads.
- This change represents a shift in Google's approach to user data and advertising.

## Why it matters

This policy change highlights the ongoing tension between user privacy and personalized advertising, raising questions about data usage consent.

- **Product managers:** Product managers should consider how this shift impacts user trust and the design of opt-in features for data usage.
- **Developers:** Developers need to be aware of the implications of this policy on data handling and user consent mechanisms in applications.
- **Students and job seekers:** Students and job-seekers should understand the importance of data privacy and user consent in tech, as these issues are increasingly relevant in the job market.

## Sources

- [Now Google says it might use your Gmail and Google Photos data to target ads](https://www.theverge.com/tech/1017600/google-personal-intelligence-privacy-policy-ads-update) (The Verge AI, 2026-10-23)

## 中文

### 谷歌更新隐私政策，允许使用Gmail和Photos数据进行定向广告

谷歌对其隐私政策进行了重大修改，现在允许在用户选择个性化AI功能的情况下，使用Gmail、Google Drive和Google Photos的数据进行定向广告。这标志着该公司早期明确表示不会利用这些数据进行广告定向的立场的转变。这一修订反映了科技公司在利用用户数据方面日益增长的趋势，特别是在AI驱动的个性化背景下。

**要点：**

- 谷歌的隐私政策现在允许使用Gmail和Photos的数据进行广告定向。
- 用户必须选择个性化AI功能，才能让他们的数据用于广告。
- 这一变化代表了谷歌在用户数据和广告方面的态度转变。

**为什么重要：** 这一政策变化突显了用户隐私与个性化广告之间的持续紧张关系，引发了关于数据使用同意的问题。

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