# Call it AI, call it Super Intelligence, only 2% of consumers are buying it

Published: 2026-10-02 · Updated: 2026-10-02 · Category: Regulation

Source page: https://www.sipply.dev/story/call-it-ai-call-it-super-intelligence-only-2-of-consumers-1cca0986 · 中文: https://www.sipply.dev/zh/story/call-it-ai-call-it-super-intelligence-only-2-of-consumers-1cca0986

## Summary

Recent discussions at the White House have brought together major tech CEOs to sign an AI safety pledge, highlighting the government's focus on ensuring responsible AI development. Concurrently, President Trump has rebranded AI as 'super intelligence', aiming to reshape public perception and potentially stimulate interest in the technology. However, despite these high-profile initiatives, consumer engagement with AI products remains strikingly low, with only 2% of consumers making purchases related to AI technologies. This disconnect raises questions about the effectiveness of current marketing strategies and the general understanding of AI among the public.

## Key takeaways

- Government initiatives are focusing on AI safety and regulation.
- Rebranding efforts by political figures may not translate to increased consumer interest.
- Current consumer engagement with AI products is minimal, indicating a need for better education and marketing.

## Why it matters

The low consumer interest in AI products suggests a gap between technological advancements and public understanding, which could hinder the adoption of AI solutions.

- **Product managers:** Product managers should consider how to effectively communicate the value of AI products to consumers, addressing misconceptions and enhancing engagement strategies.
- **Developers:** Developers need to be aware of the regulatory landscape and consumer perceptions to create solutions that align with market needs and safety standards.
- **Students and job seekers:** For students and job-seekers, understanding the current landscape of AI adoption can inform career choices and highlight areas where education and innovation are needed.

## Sources

- [Call it AI, call it Super Intelligence, only 2% of consumers are buying it](https://techcrunch.com/podcast/call-it-ai-call-it-super-intelligence-only-2-of-consumers-are-buying-it) (TechCrunch AI, 2026-10-02)

## 中文

### 称之为人工智能，称之为超级智能，只有2%的消费者在购买

最近，白宫的讨论聚集了主要科技公司的首席执行官签署人工智能安全承诺，突显政府对确保负责任的人工智能发展的关注。同时，特朗普总统将人工智能重新命名为“超级智能”，旨在重塑公众认知并可能刺激对该技术的兴趣。然而，尽管有这些高调的举措，消费者对人工智能产品的参与度仍然显著低下，只有2%的消费者购买与人工智能技术相关的产品。这种脱节引发了对当前营销策略有效性和公众对人工智能理解的质疑。

**要点：**

- 政府举措专注于人工智能安全和监管。
- 政治人物的重新品牌化努力可能不会转化为消费者兴趣的增加。
- 当前消费者对人工智能产品的参与度很低，表明需要更好的教育和营销。

**为什么重要：** 消费者对人工智能产品的低兴趣表明技术进步与公众理解之间存在差距，这可能阻碍人工智能解决方案的采用。

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